The online casino space is continuously evolving, thanks to new technologies, content, and user experiences and expectations.
In recent times, two trends have gained a lot of traction, and are reshaping the industry: gamification and personalisation. They aim to enhance user engagement, loyalty, and overall player experience by making online casinos more dynamic and tailored to individual preferences.
Want to know more? This blog post breaks down what there is to know and how they can be leveraged to create more dynamic and engaging gaming experiences.
30-Second Summary
- Aided by advances in technology, personalisation and gamification are increasingly key aspects of casino experiences.
- Gamification integrates game-like elements into the casino experience encouraging stickiness, retention, and broader appeal. Social casinos are advanced in this area.
- Casino personalisation tailors the gaming experience to each player individually using data, and includes bonuses, offers and game recommendations.
- Both can combine to enhance experiences further such as personalised challenges, enhanced loyalty programmes, and unlocking avatars.
- AI, more sophisticated algorithms, AR and VR will mean even more enhanced performance through tailored and interactive experiences in the future.
- LuckyStreak’s Jackpot Toolbox is an example of proprietary gamification software that can extend player lifetime and value.
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What is Casino Gamification?
This is the integration of game-like elements into an online casino that extends beyond the core experience.
Gamification adds achievements, leaderboards, missions and levels, transforming the gaming experience in a way similar to conventional video games, and in sweepstakes and social casinos. And encourages players to return to a site more frequently or engage for longer periods of time.
In this way, LuckyStreak’s Jackpot Toolbox empowers operators to run tailor-made promotional leaderboards, encouraging players to compete against each other for rewards. Players earn leaderboard points by performing actions, easily configured by the operator to align to the operator’s specific campaign objective e.g. reactivate, reward, retain, extend.
What is Casino Personalisation?
Casino personalisation is about tailoring the gaming experience to each player individually.
Leveraging data collected by the casino helps understand specific behaviours and preferences a user may have, allowing the platform to then automatically adjust to meet these.
Personalisation can be seen in a multitude of different ways, from targeted bonuses, UI adaptations to algorithm-generated game recommendations based on past gaming history.
So What is the Difference Between Personalisation and Customisation?
At this point we should point out that the key difference between personalisation and customisation lies in who is making the changes and how those changes are applied.
Personalisation is initiated by a system, which tailors the experience based on user data. It requires no direct input from the user. It is system-driven and automatic.
Customisation is initiated by the user who actively changes the setting, appearance or configuration according to their preferences. It is user-driven and manual.
How Can Gamification and Personalisation Combine?
There are a number of areas where casino gamification and personalisation can combine for greater benefit. Examples include:
- Individual player challenges, such as hitting a target number of spins on their favourite game
- Unlocking achievements can be personalised based on the player’s skill level or gaming history
- Enhanced loyalty programmes with rewards based on player game preferences
- Tailored leaderboards to compete against players with similar preferences or skill levels
- Leaderboard animation with real-time progress toward their goal such as moving up the loyalty ranks and the prizes that unlocks.
- Personal progression such as unlocking new games, bonuses, special features or avatars
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How Do Casino Gamification And Personalisation Differ?
Likewise, gamification and personalisation elevate the experience of players in ways that are fundamentally different.
Gamification requires participation to be “active”. By playing certain games and achieving goals, players unlock more game elements and rewards. And so tends to appeal to players who are competitive in nature and enjoy aspects like progression
Personalisation works in the background, making adjustments to a player’s experience with no manual player input. This requires the capture and processing of (typically vast amounts of) player data.
Another key difference is their approach to player retention. Gamification often encourages engagement in the short term by offering incentives. Whilst personalisation focuses on long-term retention, building loyalty through progressive tailoring of the overall experience.
What Are The Benefits of Casino Gamification And Personalisation?
Both can achieve a myriad of different things, with similarities between the two.
Gamification:
- Stickiness: gamified experiences can enhance a casino’s “stickiness”, thanks to the game-like elements being more interactive than a standard site.
- Retention: gamification supports user retention by offering players constant goals that encourage them to play longer and stay longer to keep advancing.
- Broaden appeal: lastly, the addition of more interactive visual elements to classic casino games can help broaden the appeal of a platform.
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Personalisation:
- Relevance: recommending games based on a player’s behaviour data helps elevate the overall user experience by delivering content that resonates
- Promotions: personalised bonuses and offers can extend a player’s lifetime and lifetime value, by keeping them coming back
- Understanding: a person that feels understood and valued is more likely to demonstrate loyalty, something which certainly can’t be undervalued
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What To Expect From Casino Gamification And Personalisation In The Future?
As technologies continue to advance, the future of both gamification and personalisation looks promising.
For example, AI machine learning is likely to become more prevalent across online casino experiences as processing and predictive power increases.
Hand in hand with AI, algorithms will become more sophisticated, enabling complex customisation of promotions, UIs and game recommendations to occur in real time.
Customers are becoming more familiar with such strategies in other areas of their lives, and will expect more tailored and intuitive experiences. The casino platforms and operators that execute this effectively and sooner, are likely to have greater success in the near term.
A key factor in gamification going forwards is the rise of AR and VR. Turning casinos into game-like worlds that players can use to interact with their own customisable avatars can take casino platforms to a whole other level.
LuckyStreak Casino Gamification And Personalisation
When it comes to elevating the gamification and personalisation of your online casino, this is an area in which LuckyStreak have become experts in.
From the online casino customisation software that can help sites integrate game-style elements and personalised interface layouts to our casino marketing software toolsthat can help bonus offers and competitive challenges to become more tailored to users by utilising their data.
All of this can help your platform present fully rounded, dynamic experiences to players that are not only engaging but also bespoke.
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For more information on how LuckyStreak can boost your casino offering, please contact us:
- Email: hello@luckystreaklive.com
- Skype: https://join.skype.com/invite/dGmzZxfPSz7q
- Telegram: https://t.me/markotel70
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