It is an exciting time to get involved in the online casino market as there are now more casino games for players to enjoy than ever before.
With this, players have become far more discerning about the games they want to play, so it’s imperative for casino operators to consistently provide access to the high quality experiences that players are seeking.
And an online casino content aggregator is the most efficient way of doing this.
However, when it comes to choosing the best casino games aggregator solutions for your online casino, the availability and variety of games really is only one of the main considerations you’ll need to make. To help you get started and ensure you have the confidence to make the right choice for your casino, let’s examine the important factors in more detail.
What is a Casino Aggregator?
Casino games aggregators provide access to the thousands of games that have been released by software providers, allowing you to integrate these games into your casino platform with ease. It can be helpful to think of aggregators as a little like a large shopping complex, where you can visit a number of different brands in a single location.
There are many advantages to working with an aggregator, particularly with regard to how easy it is to add new games into your platform without needing to go through a complex integration process for every individual provider you want to offer.
But it’s important to note that not all casino aggregators are made equal, so we recommend taking your time to make sure that you’re getting the most value and the best service for your investment.
Things to Consider When Choosing a Casino Aggregator
The best casino aggregators have a well-rounded and customisable offering that is designed to meet the needs of online casinos, regardless of their size. Here are some of the main features to look out for, which your ideal casino aggregator should offer.
A Wide Selection of Games
Casino aggregators should be doing all the hard work for you when it comes to forming and maintaining partnerships with the world’s leading software developers.
Your chosen aggregator should be able to offer thousands of games that you know will appeal to your ideal audience. Additionally, this variety and range will ensure that your players are delighted, whatever geo or market they are in, or type of game they prefer.
LuckyStreak offers over 5,000 games from renowned providers including Pragmatic Play, Playson, BGaming, PG Soft, Ruby Play, TaDa, and many more.
The Best Prices
Aggregators deal with multiple casino operators, aggregating demand for games, as well as aggregating games! As such, this scale is leveraged to get best-in-class prices which they can pass on and benefit their casino operator customers. Make sure you ask your aggregator for the best content prices.
Seamless and Secure API Integration
The most successful content aggregators have a robust, seamless and highly secure API integration system, which will enable you to access the full library of games through a single integration point. Once the API is integrated, there is no more technical work required to take new providers from the aggregator.
At LuckyStreak, we’ve designed our integration process to be as efficient and flexible as possible. With multiple implementation methods and dedicated support, you can go live quickly and start offering premium casino slots and table games to your players without disruption or delay.
High Quality, Configurable Reporting
Having easy access to high quality, granular and configurable reporting is one of the most effective ways to ensure that you’re consistently providing your audience with the games and experiences they want to enjoy.
LuckyStreak offers a fully integrated advanced reporting backoffice, which will help you understand how well your casino is performing, to drill down into the data on games, rounds and players, and identify some strategies that will enable you to refine your offering and achieve better outcomes.
Additionally we offer all this data in a reporting API to ingest into the BU system of your choice.
So, whether you want to increase your player base or understand which individual games are proving to be most popular amongst players in a given week or month, LuckyStreak enables you to access this data whenever you need it.
Reliability and Security Measures
At a time when protecting customer data is more important than ever before, your aggregator should be able to demonstrate that they are reliable and have robust security measures in place to protect all sensitive data, and prevent any cybersecurity threats to the games and the API.
LuckyStreak has built its platform from scratch, with the inclusion of advanced cybersecurity measures to fend off any such attacks, and to ensure and protect the security and integrity of our offering..
Easy Access to Support Teams
It’s always frustrating when you can’t easily find answers to questions or access support in real-time. There are many moving parts to running an online casino, so it’s really important that your chosen aggregator offers access to a responsive, skilled and knowledgeable support team.
LuckyStreak has an expert team providing support, answering questions, and efficiently dealing with requests. This level of responsiveness can also be valuable if you want to put in a request for a specific game to be added to the games library, particularly if it’s a new release that you know your audience are really interested in.
Marketing Support
The relationship between a casino and an aggregator should be viewed by both parties as a genuine partnership, which is why the most successful aggregators offer dedicated account management, marketing and promotional support to their partner casinos. Everyone benefits when your casino starts to grow, so whether you want to reach new players or increase engagement amongst your existing audience, look for an aggregator who has the tools to provide you with support in this area.
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