Ido Kamiel, COO of LuckyStreak, speaks to iGamingExpert about how greenscreen technology is driving a fundamental shift in live casino production.
iGamingExpert: Greenscreen technology has been around for a while. What’s changed, and why does it matter now?
Ido Kamiel: You’re right – the technology itself isn’t new. But what has changed is how it has been enhanced and applied. Green screen used to be a workaround for some operators, a shortcut to save on physical studio costs.
Today, it’s a performance tool. It’s about delivering immersive, branded environments that operators can launch fast, scale easily, and tailor to their own branding and player expectations. It’s not just about aesthetics but agility, consistency, and ROI.
With advances in real-time rendering, lighting, and integration, we’re now able to create virtual environments that are almost indistinguishable from traditional sets. This elevates the player experience while giving operators a new level of creative and commercial flexibility and attainability.
iGE: What does LuckyStreak’s greenscreen technology perform in practice?
IK: With our SmartStudio greenscreen technology, we’re now deploying custom-branded live tables in days, not weeks. That’s a game-changer. It means operators can run short-term promotions, regional versions, or seasonal campaigns without overhauling a studio.
Branding is no longer tied to bricks and mortar. We’re bringing speed and flexibility into the live casino space.
Performance has been a core focus. Our latest greenscreen setups are engineered for mobile-first performance and are bandwidth-optimised without sacrificing visual quality.
We’ve overhauled everything from lighting to chroma key tuning, so the final output feels polished and authentic. We want the player experience to feel seamless no matter the device or internet speed. Reliability and visual integrity are crucial in live casino, and we’ve invested heavily in ensuring that our solution stands up to the expectations of both operators and players.
Our goal is to reduce friction at every level – from integration to the finished product – because the things that matter most to operators are: user experience, simplicity (or lack of headaches), flexibility and cost. And we believe we offer a compelling proposition across all of those.
iGE: Can you share a real-world example of how the technology is delivering for clients?
IK: WinSpirit’s a great one. They launched a fully branded Blackjack table in a matter of days with our SmartStudio greenscreen solution. What stood out wasn’t just the speed, but how real the end result felt. The graphics were sharp, the studio atmosphere convincing, and the integration seamless.
We have seen a big shift in perception from operators after they see the true potential of our technology. Operators who were initially concerned about visual quality or authenticity are now seeing it as a competitive edge. It’s proving that greenscreen can not only match but, in many cases, exceed traditional setups in terms of flexibility and user engagement.
We’ve had a tremendous response from our existing customer base, and more operator-branded executions are in the works. And it’s also a major sales and marketing proposition too.
iGE: Where do you see this going next?
IK: For greenscreen, this is just the beginning. We are exploring dynamic, on-the-fly branding, geo-targeted themes, and even personalisation based on player segmentation. It’s about more than just delivering a game. It’s about delivering an experience.
We’re moving toward a live casino model that is as responsive and tailored as any other form of online casino or digital entertainment – possibly even more so. The future is adaptive, immersive, and scalable – and greenscreen is at the heart of that transformation.
This interview was published on iGamingExpert.com in May 2025.
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