The iGaming vertical is extremely competitive, and with new casino brands entering the sector every month, standing out from the crowd is only going to become more challenging.
A key battleground is content. It’s an investment, a risk, and a huge opportunity. Overcomplicate it at your peril.
For players, a key factor in casino choice is the selection of games that are available to play. This means that your ability to attract and retain the attention of players is highly dependent on your ability to deliver the content they’re looking for.
If you want to increase the number and variety of games your platform is offering, aggregated gaming solutions are an excellent option.
Let’s look at some of the specific reasons why increasing numbers of casino platforms are utilising a high quality online casino content aggregator.
The Advantages of Casino Content Aggregators
Easily Deliver a Wide Variety of Casino Games to Your Players
While it’s possible to work with individual vendors and integrate specific games into your platform, aggregated solutions enable you to seamlessly and easily add gaming content from a range of different vendors simultaneously. This is possible because aggregators handle all content distribution agreements, providers, and individual APIs, leaving you free to access a variety of games from a number of providers via a single point of integration.
Whether you want to specialise in table games or provide a wide range of slots as well, your casino games aggregator can help you to offer thousands of different games from leading providers such as Pragmatic Play, Yggdrasil, PG Soft, Red Rake, Ruby Play and more.
Access New Games When They’re Released
The best casino games aggregator solutions are consistently adding new games and providers to their catalogues, which means you’ll be able to provide your players with seamless access to the latest new releases from the most popular developers.
Essentially, this means that you’ll be able to deliver the newest content to your players with no need to put in any of the hard work of integrating it into your platform. With the technical complexity taken care of on your behalf, you will have more time to experiment with different games to determine which are most popular with your players.
Test and Learn
With a casino aggregator, all the effort of making the games available is done by them. You simply need to enable them in your casino. So, if you’re curious about how a particular provider or game genre will perform in a particular market, you can try it, review the results and decide how to proceed, without the investment of time and effort, and associated risk of getting it wrong.
The Benefit of Insight
With multiple casino customers, providers and games that they offer, and markets that they operate in, good aggregators will be sitting on tremendous insight that operators can take advantage of. Even when anonymised, actual performance data and benchmarks can be powerful, and aggregators should be proactive in advising their casino customers about high performing games, emerging providers, popular genre of games, and local market nuances and customer preferences.
Aggregators can be an invaluable partner in achieving growth through cleverly selected content.
Efficient and Straightforward Integration with a Casino Games Aggregator
Game aggregators make it possible for casino platforms to access thousands of games through just a single API integration. Such a simple and efficient integration process has saved operators thousands of hours and minimised the level of technical complexity and support needed to start offering a range of games to their audience.
Optimal Reliability and Security
Keeping the personal information of your players safe and secure is critical to the ongoing success of your casino platform. When working with an aggregator, you’ll have access to advanced security features and safeguards, which will help you to keep sensitive data safe and elimiate the risk of fraud.
Supporting Numerous Payment Solutions
Aggregators support a variety of payment solutions, including FIAT currencies, leading cryptocurrencies and virtual coins for sweepstakes casinos, enabling players to find the games and fund their play on whatever type of casino they prefer.
Access to Technical Support 24/7
The best aggregator solutions provide platforms with easily accessible technical support. Whether you’re looking for help with technical issues or want to ensure that your casino platform is performing at the highest level, you’ll have access to a team of experts who understand the iGaming vertical and have the skills needed to help optimise your offering.
Accessible Reporting and Analytics
Without easy access to analytics and reporting information, it’s very difficult to determine how best to refine your online casino platform to drive the best possible engagement and performance outcomes.
With a high quality aggregator, you’ll be able to access a wealth of reports on everything from provider performance levels to player activity. Plus, all reports are fully configurable to ensure that the precise data you need is available at the click of a button.
Customisation Options and Marketing Support
The best aggregators support advanced customisation capabilities, which will ensure your casino’s branding is reflected at every touchpoint. To further the success of your platform, aggregators also offer expert promotion and marketing support, which will help you to reach a wider audience with your improved range of online games.
Cost-Effective Pricing Structures
As aggregators form partnerships with numerous operators and deal with high volumes, they’re able to negotiate favourable rates and pass on that benefit to casino operators.
Promotional Campaigns and Bonus Systems
Working with an aggregator can also provide access to a range of promotional campaign and bonus system capabilities, such as tournaments and welcome bonuses. These types of systems are often appealing to players and could make all the difference in increasing your player base and boosting your engagement and retention levels.
Partnering with LuckyStreak’s LuckyConnect
As there are so many benefits to working with a high quality casino games aggregator, it’s easy to see why increasing numbers of casino platforms are utilising these platforms to drive their ongoing success.
LuckyConnect is our powerful aggregation solution that gives casino operators direct access to a wide range of premium content through a single integration. By connecting with leading game providers across the iGaming industry, LuckyConnect helps platforms expand their portfolio quickly and efficiently without the need for multiple technical setups.
The platform is designed with flexibility in mind, offering operators everything from popular slots and live dealer games to table games and specialty content. This not only ensures variety for players but also streamlines the process of managing and updating new content on the operator side.
Contact Us
If you are ready to take your casino platform to the next level with LuckyConnect, our team is here to help. Get in touch with us today to learn more about how our aggregation solution can support your growth.
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